Volume is a simple retail concept. Often, you can sell more of something if you lower the price and usually make more money in the long run. This is the idea that made Wal-Mart so successful. So in the long run, wouldn’t the retail gasoline industry see incentive to lower prices if people always bought the cheapest gas they could find, even if it meant driving farther? People aren’t going to stop driving, and many drive the same amount regardless of the cost of gas (abliet they complain more). But if everyone bought the cheapest gas all the time I think prices at the pump would decrease some as companies tried to compete with one another. Of course, there are many other factors that determine the price of gas, but do you agree that this principle could work to some small degree, if everyone practiced it? I only ask because of a recent article on Yahoo, denouncing driving farther to save a few cents on gas as a “whaste of money”. Only in the short run, I say.

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